Merab-Michal Favorite

Summary

I am a proud, fifth-generation Florida native, published author, historical columnist, established marketing and communications professional, and USF graduate with a passion for local history. I offer a well-rounded array of experience in marketing, development, public relations, and community outreach.

WORK EXPERIENCE The Florida Center, Director of Marketing & Communications (October 2018 to present) Manages all marketing, communications & public relation Manages special events Increases community engagement opportunities Schedules speaking opportunities for staff and assigns projects like blogs & videos Writes scripts and produces videos Develops and implement annual marketing and communications plan Manages the appearance of all agency print and electronic materials such as letterhead, use of logo, brochures, email signatures, etc. to present a consistent and professional image Manages website The Bradenton Times, Historical Columnist (May 2010 to present) Contributes a popular weekly lifestyle column for the Sunday edition that focuses on Florida culture and history Responsible for discovering stories, editing content, conducting interviews, researching topics, and submitting copy on a weekly deadline Drug Free Manatee, Director of Public Relations (September 2015 – October 2018) Managed re-branding of the company including a new name, logo, and website Led marketing strategies for prevention efforts Wrote and produced video, earning a 2015 silver regional American Advertising Award Engaged with community partners to promote prevention campaigns across organizations and platforms Coordinated, launched, and managed an incentive-based youth program Managed all aspects of communications for the company including marketing materials, press releases, and media inquiries Managed website Coordinated special events EDUCATION University of South Florida Bachelor of Arts in Journalism 2009 – 2011 Maintained a 4.0 GPA and was selected to complete a special project that resulted in publishing my first book.   USF MUMA College of Business Digital Marketing Certificate (2021) Diversity, Equality, and Inclusion in the Workplace Certificate (2022)

• Ability to work in a team environment and put out information about decisions and initiatives of the organization
• Develop marketing strategies to ensure the community is informed of outreach opportunities
• Report and prepare video features and relevant news articles showcasing projects
• Pitch story ideas that highlight the focus of your company
• Answer media inquires
• Assist reporters by setting up interviews, news conferences, and participation in district activities
• Assist in broadcasting information and coordinating publicity for events
• Create marketing materials such as flyers, banners, etc.
• Ability to thrive under pressure and multitask
• Knowledge of multiple computer programs such as Microsoft Office, Photoshop, and iMovie.
• Social media expertise
• Trade show expertise
• Excellent research skills